Booth with fresh sandwiches for Bakkerij Roelandt at SIAL Network

Bakkerij Roelandt, an industrial bakery from Zele, showcased their products at SIAL Network in Paris—the go-to event for the agri-food industry.

Presenting fresh products at a trade fair requires creativity, and we embraced an out-of-the-box approach!

We mounted sandwiches on screws fixed to the wall, allowing easy replacement with fresh ones throughout the day. Loaves of bread were displayed on a stretched metal rack, with each bread getting its own shelf. This flexible system accommodated both large and small loaves effortlessly.

The booth was completed with natural wood accents for a warm bakery vibe and mouthwatering visuals to capture attention.

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