Sales funnel booth for EcoHeating at BIS Bouw- & Interieursalon

At the BIS fair, Standmark designed a standout booth for EcoHeating, crafted to guide visitors through a strategic sales funnel and boost conversions.

Here’s how the funnel flowed:

• Attention-grabbing start: A striking overhead structure and bold wall visuals made EcoHeating impossible to miss, ensuring a strong first impression from across the floor.
• Building interest: Presentations around a large central bar captured the attention of groups, creating a buzz and sparking curiosity.
• Private engagement: For those who wanted more details, a glass-enclosed zone behind the bar offered the perfect space for personal 1-on-1 conversations with focused attention.
• Action-driven close: A calculation service at the back of the booth allowed interested visitors to get instant quotes or budget estimates, moving them closer to a purchase.

This thoughtful approach ensured EcoHeating wasn’t just visible—it turned visibility into meaningful engagement and real sales.

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