Wood takes center stage at this booth for Optimat at Prowood.

At the Prowood fair in Ghent, we created this unique booth for Optimat, a specialist in total solutions for the woodworking industry.

The challenge? A warm and inviting booth that also showcased the impressive machines.

At the center of the booth was a cozy bar, where visitors could engage in relaxed conversations. The large LED cube, displaying live images via Google Glasses, created a strong visual impact. Touchscreens allowed visitors to access Optimat’s extensive catalog.

The booth was not only functional but also perfectly balanced technology, design, and experience. Thanks to the collaboration with Optimat, our team, and our truss and lighting partners, we delivered a powerful presentation that certainly did not go unnoticed.

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